This course provides introduction to all aspects of marketing, including strategic marketing, marketing research, product planning and development, promotion planning, distribution and pricing. Students of Marketing are offered exciting, challenging, and rewarding career opportunities in the areas of public relations, product development, brand management, advertising, sales management, distribution management, logistics and supply chain management, marketing research, MIS, media planning, export management, international marketing, etc. The course enables the students:
To formulate and prepare a marketing plan consisting segmentation, targeting and positioning strategies and marketing mix strategies for an identified business opportunity.
To address marketing problems and opportunities by using a variety of strategies and tactics including budgetary forecasts.
To evaluate the results of marketing activities using criteria related to forecasted sales, budgeted expenses, forecasted profits, and other appropriate marketing criteria.
To select media in order to communicate marketing information persuasively and accurately to targeted consumers