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Faculty Profile

Dr. GEORGE A.P

B.Ed., MA, PGDM, MTM, FDPM(IIM A), PhD
Director

Dr. George A.P. holds Ph.D. in Management and Master degrees in Business Management, Tourism Management and History. He has done FDP in Management from IIM Ahmedabad; QIP on Services Management from IIT Madras, FDP in Entrepreneurship Development from IED, Ahmedabad; and FDP in Research Methodology from IIT Kharagpur. He has been teaching and researching in the area of management for the last 22 years and has worked in reputed centres of higher education in the country such as Patna Women’s College Patna; Christ College Bangalore; Rajagiri Business School Kochi; Vimal Jyothi Institute of Management & Research Kannur and Royal Group of Institutions Guwahati prior to joining Sahrdaya Institute of Management Studies, Kodakara, Kerala as Director. He is an empanelled research guide at Christ University, Bangalore and Bharathiar University Coimbatore. He has published national and international papers in reputed journals. His teaching and research interests are in the areas of services marketing, marketing management, organizational behavior, sales management & consumer behaviour. He is also a Forum Certified Supply Chain Management Professional.

Publications

Dr. George & Jose K Puthur (2016), ‘The Tax Payer satisfaction and intention to re-use government site for e-filing’, IIM Indore Management Journal, Vol.8, Issue 1, ISSN 0975-1653, pg 46-59

George A.P. & S. Govinda Bhat (2016), A study on the impact of marketing mix elements on loyalty of supermarket customers in Greater Kochi area, Kerala state, Indo Global Journal of Applied Management

George A.P. & Mr. Shiju Sebastian (2015), Organisational commitment in relation to Psychological Contract, Prerana, Journal of Management Thought and Practice, Vol.7, Issue 2, ISSN # 0974-908X

George A.P. & Mr. Shiju Sebastian (2015), Psychological Contract &Organisational commitment in the Indian Aviation Sector, Pariprashna, Jain University, Vol II, ISSN # 0976-7150.

George A.P. and Yamuna Govindan (2015), Antecedents of Repurchase Intention: the case of Private Label brands in Kerala, Indian Journal of Marketing, Vol.45, Issue 4, ISSN 0973-8703.

George A.P. & Mr. Shiju Sebastian (2015), Psychological Contract in the Indian Aviation Sector, Paripex- Indian Journal of Research, Volume 4, Issue 3, pp 11-15, ISSN: 2250-1991.

George A.P. and Yamuna Govindan (2014), Antecedents of store loyalty: the case of government-owned supermarkets in Kerala, International Journal of Business and Administration Research Review, Online

George A.P. and Joji Alex N (2009), Perceived Effectiveness of Instructional Methods and Instructor Characteristics on Student Learning: with specific reference to Kerala, 9 th International Conference on Operations and Quantitative Management, June 27-30, Loyola Marymount University, Los Angeles, USA.

George A.P. and Joji Alex N (2013), Impact of Workplace Spirituality on Corporate Financial Performance, Prabandhan: Indian Journal of Management, Vol 6, No. 9, ISSN: 0975-2854.

George A.P. (2013), Facilities available for the bright, Business Economics, 46, May 01-15

George, A.P., Kallarakal, Tomy & Thomas, Kennedy. (2012). Motivational Behaviour of Tourism Employees in Relation to Career Orientations. SSRN Electronic Journal. 10.2139/ssrn.2199722.

George A.P. (2011) “The A’s and R’s of Academic Excellence – a Derived Perspective’, Ushus Journal of Business Management, Vol 10, No. 1, Issue No. 18, ISSN: 0975-3311

Tomy K. Kallarakal, Jain Mathew, George A.P. and Kennedy Andrew Thomas (2011), Organisational Culture in Tourism Industry in India, World Journal of Social Sciences, Volume 1 Number 3, July 2011 pp116

George A.P. (2011), B Schools should be given autonomy, Business Economics, 55, May 16-31

George A.P. and Joji Alex N (2011), Turnover Intentions: Perspectives of IT Professionals in Kerala, Journal of Organizational Behaviour, Vol X, No. 1, ISSN: 0972-687X

George A.P. and Joji Alex N (2010), Enhancing student learning in B-Schools: an enquiry, The Fed Uni Journal of Higher Education, Vol. V, Nos. 1&2, ISSN: 0973-3744

George A.P. and Joji Alex N (2009), Perceived Effectiveness of Instructional Methods and Instructor Characteristics on Student Learning: with specific reference to Kerala, Proceedings of9thInternation

George, A.P. and Cyriac, K (2008), ‘Employee Turnover in IT sector: Value Considerations and Organizational Preparedness’, Proceedings of the Sixth AIMS International Conference on Modern and Ancient

George, A.P., Jacob C, Simon & Mashru, Bhavna (2008), Case study on Mash Contact Lens Manufacturing Company: Mission to Vision, SiMERPragati, Shivalik Institute of Management Education and Research, C

Dr. George & Jose K Puthur (2016), ‘The Taxpayer satisfaction and intention to reuse government site for e-filing’, IIM Indore Management Journal, Vol.8, Issue 1, ISSN 0975-1653, pg. 46-59

George A.P. & S. Govinda Bhat (2016), A study on the impact of marketing mix elements on loyalty of supermarket customers in Greater Kochi’, Indo Global Journal of Applied Management Science, Vol. 4,

Dr. George & Maya Madhavan (2017), ‘Service Quality Of Hotel Flats – Experience Of Philipino Tourists’, International Journal of Research in Commerce and Management, Vol.8, Issue 7, ISSN 0976-2183, pg 01-05.

Dr. George & Deepak Babu (2017), ‘A Study On The Influence Of Brand Parity Perception On Switching Intention Among The Customers In Banking Sector’, International Journal of Research in Commerce, IT and Management, Vol.7, Issue 11, ISSN 2231-5756, pg 74-79

George A.P. & Maya Madhavan (2018), ‘Examining the effect of tourist satisfaction and nationality on the relationship between service quality and destination loyalty: Evidences from Sultanate of Oman’, International Journal of Applied Business and Economic Research, Vol 16, No. 4, ISSN: 0972-7302, pg 1043-1053.

George A.P. and Maya Madhavan, “Service Quality, Travel Motivation & Destination Loyalty: Panacea For Destination Competitiveness And Sustainable Tourism Development In Oman”, ICBFB 2019-Conference Proceedings, International Conference on Banking, Finance and Business, April 24-25, 2019, CBFS, Muscat, Sultanate of Oman, ISBN: 978-99969-824-2-2, pg76

George A.P. and Maya Madhavan (2019), “Service Quality, Travel Motivation & Destination Loyalty: Panacea For Destination Competitiveness And Sustainable Tourism Development In Oman”, Diversification of Oman Economy for Sustainable Development: Strategic issues and imperatives, College of Banking and Financial Studies, Sultanate of Oman, www.cbfs.edu.om, Edited Book, Chapter 9, ISBN: 978-99969-824-1-5, pg 123-151

Puthur, J.K., George, A.P. and Mahadevan, L. (2020) ‘Understanding citizen’s continuance intention to use e-government services: the case of the Indian railway e-ticket booking site’, Int. J. Business Information Systems (Inderscience Enterprises Ltd), Vol. 34, No. 2, pp.183–203.

Conferences and/or FDPs

Presentation on ‘Formal Vs Skill Education’ at the North-East Skill Conclave organized by Federation of Industry and Commerce of North Eastern Region (FINER) in association with Ministry of Skill Development & Entrepreneurship, Govt. of India and NSDC on 3 rd and 4 th February 2016 at NEDFi House, Guwahati.

George A.P. (2011), “The A’s and R’s of Academic Excellence – a Derived Perspective’, National conference on emerging trends in business, Christ University Bangalore on March 7 & 8. Received the best paper award.

George A.P. and Joji Alex N (2009), Perceived Effectiveness of Instructional Methods and Instructor Characteristics on Student Learning: with specific reference to Kerala, 9th International Conference

George, A.P. and Cyriac, K (2008), ‘Employee Turnover in IT sector: Value Considerations and Organizational Preparedness’, Sixth AIMS International Conference on Modern and Ancient Management: Directions for Future of Management Thought, December 28-31, AIMS International, Houston, USA

George A.P. and Maya Madhavan, presented a paper entitled “Service Quality, Travel Motivation & Destination Loyalty: Panacea For Destination Competitiveness And Sustainable Tourism Development In Oman” at the International Conference on Banking, Finance and Business – ICBFB 2019 held on April 24-25, 2019 at Muscat, Sultanate of Oman.

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