The MBA in Marketing at Sahrdaya Institute of Management Studies (SIMS), Kodakara, affiliated with the University of Calicut, is designed to equip students with a strong foundation in marketing management and strategic thinking to succeed in today’s dynamic business landscape. This specialization empowers aspiring professionals to master customer- centric approaches and drive business growth through data-driven and creative strategies.

Marketing, as a core specialization in the MBA program, focuses on understanding consumer behaviour, identifying market opportunities, and designing integrated marketing campaigns. At SIMS, our students develop a comprehensive skill set to navigate both traditional and digital marketing platforms with confidence.

The specialization begins with a strong base in Marketing Management and expands through diverse elective subjects, including: Consumer Behaviour and Marketing Research, Brand Management, Digital Marketing, Sales and Distribution Management, Integrated Marketing Communication, Marketing Analytics, Retail Management, International Marketing, Services Marketing, and Sustainable and Social Marketing.

These courses ensure that students gain an in-depth understanding of market dynamics, strategic branding, digital engagement, and global marketing practices through experiential learning. At SIMS, learning goes beyond the classroom. Our MBA Marketing students engage in: Business simulation tools that replicate real-world marketing decisions, Live data- driven projects that foster analytical and strategic thinking, Industry certifications in digital marketing, sales management, and analytics, and Workshops and mentoring by industry professionals.

This practical exposure ensures students graduate with hands-on experience in solving real business challenges and are ready to make an immediate impact in the field. Graduates of the MBA Marketing specialization at SIMS are well-positioned for careers in:

With a curriculum that balances theory and practice, and a focus on marketing strategy, consumer insight, and digital transformation, SIMS prepares students to be agile marketers in a competitive global marketplace.
Explore your passion for marketing with SIMS – where your future in marketing management begins.