Sahrdaya Institute of Management Studies (SIMS), Kodakara successfully organized an inspiring expert session titled “From Passion to Global Brand: Strategy, Innovation and Sustainable Venture Building” on 25th February 2026 from 11:00 am to 12:45 pm.

The session was delivered by Ms. Sruthy Sreekumar, Founder of Sruthy’s Amma’s Herbal, who shared her entrepreneurial journey of transforming passion into a recognized and growing brand. She provided valuable insights into strategic thinking, innovation-driven growth, sustainable business practices, and the challenges of scaling a venture in today’s competitive market.

Ms. Sruthy emphasized the importance of:

• Building a strong brand identity

• Customer-centric innovation

• Sustainable and ethical business models

• Persistence and adaptability in entrepreneurship

The interactive session allowed students to engage directly with the speaker, gaining practical exposure to real-world startup experiences. The program significantly enriched students’ understanding of venture building, brand positioning, and entrepreneurial leadership.

SIMS continues its commitment to bridging academic learning with industry expertise by inviting accomplished entrepreneurs and leaders to inspire future managers.