Co-Teaching Session on Sales & Distribution Management

Date: 23rd February 2026
Venue: SIMS Auditorium
Organised by: Sahrdaya Institute of Management Studies (SIMS), Kodakara

Sahrdaya Institute of Management Studies (SIMS), Kodakara, is delighted to host a Co-Teaching Session on Sales & Distribution Management on 23rd February 2026. This industry-integrated academic session aims to bridge the gap between classroom learning and real-world business practices.

The session will be led by Mr. Stephen MD, Executive Director of Cameray Ice Cream, an accomplished industry leader with extensive expertise in sales strategy, distribution network development, and market expansion.

About the Session

The program is designed to provide students with practical insights into:

• Modern Sales Management Strategies

• Building and Managing Distribution Channels

• Market Penetration & Expansion Techniques

• Dealer & Retailer Relationship Management

• Challenges in FMCG Sales and Supply Chain

• Real-time Case Discussions from Industry Experience

This co-teaching initiative reflects SIMS’ commitment to experiential learning by bringing industry experts into the academic ecosystem, enabling students to understand the practical dimensions of Sales & Distribution Management.

About the Resource Person

Mr. Stephen MD serves as the Executive Director of Cameray Ice Cream. With his dynamic leadership and deep market knowledge, he has played a key role in strengthening the company’s sales operations and expanding its distribution footprint across multiple regions.

Objective of the Program

• To provide hands-on industry exposure

• To enhance strategic thinking in sales and marketing

• To prepare students for managerial roles in FMCG and related sectors

• To promote academia–industry collaboration

SIMS continues to uphold its mission of nurturing future business leaders through innovative teaching methodologies and strong industry partnerships.