Prof. Noyal Wilson

Designation: Assistant Professor
Qualification: B-Tech, MBA, UGC- NET
Email-ID: [email protected]

He is an Assistant Professor at Sahrdaya Institute of Management Studies (SIMS) and is currently pursuing a Doctor of Philosophy (PhD) at APJ Abdul Kalam Technological University. In 2024, he qualified the UGC NET and became eligible for the Assistant Professor grade. He earned his Master of Business Administration in Marketing and Operations from APJ Abdul Kalam Technological University in 2022 and also obtained a Microsoft Badge in the same year. In 2019, he completed his Bachelor of Technology in Mechanical Engineering from Jyothi Engineering College and presented a poster at the International Conference on Advancements in Mechanical Engineering (ICAME 2019), in collaboration with the Indian Society for Technical Education (ISTE). He obtained the Business English Certification (BEC) from the University of Cambridge in 2016. Additionally, he holds a Microsoft Office Specialist certification.

  • B-TECH (Mechanical Engineering)
  • MBA (Marketing & Operations)

  • Industry Experience: (One year)- Reliance (Store Manager)
  • Teaching Experience: Assistant Professor at Sahrdaya Institute Of Management Studies (Joined on 01-06-2023)- Present

  • Sustainable Marketing Strategies and supply chain management
  • Sustainability Metrics and Performance Measurement
  • Business Statistics & Operations Research
  • Technological Innovations in Marketing and Operations
  • Research Methodology & Data Analytics.

  • Noyal Wilson. (2024). Understanding the behavioural intention of students in higher education to use AI-based systems: An extension of the technology acceptance model. Publications Division. ISBN: 978-81-935852-6-9.
  • Noyal Wilson. (2025). Mapping the Nexus: A Bibliometric Analysis of Environmental Sustainability and Purchase Behaviour. ISBN: 978-93-89947-33-5.
  • Noyal Wilson. (2026). A Bibliometric Analysis of Environmental Sustainability in Services Insights from 10 Years of Research (2016–2025) in Sahrdaya Journal of Entrepreneurship and Management Research.

  • Presented a paper titled “Mapping the Nexus: A Bibliometric Analysis of Environmental Sustainability and Purchase Behaviour” at the International Conference ICMRS’24.
  • Presented a paper titled “Understanding the Behavioural Intention of Students in Higher Education to Use AI-Based Systems: An Extension of the Technology Acceptance Model” at the international conference held at Farook Institute of Management Studies.
  • Presented a paper titled ” A Bibliometric Analysis of Environmental Sustainability in Services Insights from 10 Years of Research (2016–2025)” at the 2nd International Conference held at Jain Deemed to be University, Kochi.
  • Presented a paper titled ” Minimalism Marketing and Consumer Decision-Making: How Simplicity Drives Sustainable Purchase Intentions among Young Urban Consumers ” at the International Conference held at Christ Deemed to be University, Bangalore.

1.FDP on Digital Transformation in Banking organized by Karunya School of Management (August 2023)
2. NPTEL FDP certification in Marketing Management – IIT Kanpur, (August – October 2023)
3. NPTEL FDP certification in Customer Relationship Management – IIT Kharagpur, (August – October 2023).
4. NPTEL FDP certification in Business Statistics – IIT Roorkee, (January – April 2024).
5. NPTEL FDP certification in Marketing Research & Analysis – IIT Roorkee, (January – April 2024).
6. NPTEL FDP certification in Global Marketing Management – IIT Roorkee, (January – April 2024).
7. NPTEL FDP certification in Integrated Marketing Communication – IIT Roorkee, (January – April 2024).
8. NPTEL FDP certification in Strategic Services Marketing – IIT Roorkee, (January – April 2024.)
9. NPTEL FDP certification in B2B Marketing – IIT Roorkee, (July – October 2024.)
10. NPTEL FDP certification in Strategic Sales Management – IIT Roorkee, (August – October 2024)
11. MDP On Power BI organized by XIME Kochi (October 2024).