Dr. Tony C Mathew

Assistant Professor
M.Com, MBA, NET, SET, PhD
tony@sahrdayasims.ac.in

Dr. Tony C Mathew is an accomplished academician and researcher with over 10 years of experience in commerce and management education. He is currently a Research Scholar at Bharathiar University, specializing in Marketing , and is affiliated with Kumaraguru College of Liberal Arts and Science, Coimbatore, Tamil Nadu. His research focuses on sustainable energy adoption, and consumer behavior.

Throughout his career, he has taken up diverse roles, including Placement Cell Coordinator, Conference Organizer, and IQAC Member. He has contributed significantly to academia by organizing faculty development programs, research workshops, and job fairs. He has also been involved in market research, investment consulting, and advisory roles for various organizations.

  • PhD – Bharathiar University, Coimbatore, Tamil Nadu
  • Master of Business Administration- Sikkim Manipal University
  • Master of Commerce (M.Com) – St. Aloysius College, Thrissur, Kerala

  • Bachelor of Commerce (B.Com) – Sri. C. Achutha Menon Government College, Thrissur, Kerala

  • Assistant Professor – Prajyoti Niketan College, Pudukad, Thrissur, Kerala, India (2016-2021)
  • Assistant Professor – St. Thomas College(Autonomous), Thrissur, Kerala, India (2015-2016)
  • Assistant Professor – Naipunnya Institute of Management and Information Technology, Thrissur, Kerala , India (2013-2015)
  • Assistant Professor- Teams Global Village Academy, Thrissur, Kerala, India (2012-2013)

  • Business Research Methodology
  • Sustainable Energy
  • Financial Inclusion
  • Consumer Behavior &
  • Marketing Strategy
  • Financial Management &
  • Investment Analysis
  • Accounting

1. Mathew, T. C., & Sridevi, N. (2024). Powering persistence: A conceptual exploration of continuous intention among solar prosumers through a trust-integrated extended expectation-confirmation model. Nanotechnology Perceptions, Q4. (SCOPUS Indexed)
2. Mathew, T. C. (2024). Unveiling the shadows: A qualitative exploration of barriers to rooftop solar photovoltaic adoption in residential sectors. Clean Energy, Q2. (SCOPUS Indexed)
3. Mathew, T. C. (2022). A study on staycation: The perception and attitude of tourists in Kerala scenario. Journal of Tourism, Hospitality & Culinary Arts. (UGC CARE Indexed) Other Publications
4. Mathew, T. C. (2018). A study on the role of small finance bank among farmers. ANDROMEDA, 2455-0434.
5. Mathew, T. C. (2017). Understanding poverty and vulnerability of new-age migrants. International Journal in Trend in Scientific Research and Development, 2456-6470.
6. Mathew, T. C. (2017). A comparative study of the performance of mutual funds in India. International Education and Research Journal, 2454 9916.
Book Chapters
7. Mathew, T. C. (2015). A study on consumer’s awareness on green banking initiatives. In Finnova’15 (pp. xx-xx). [ISBN: 978-93-85105-19-7].
8. Mathew, T. C. (2022). Social café: A study on social and physical factors influencing place attachment with special reference to Kerala, India. [ISBN: 2249-6661].

1. International Conference on Management Growth in Emerging Economies (ICMEE-II 2024), Chitkara University (Virtual Mode). Powering Persistence: A Conceptual Exploration of Continuous Intention Among Solar Prosumers Through a Trust-Integrated Extended Expectation Confirmation Model.

2. International Conference on Management Research (ICMRS’24), Sahrdaya Institute of Management Studies, Kodakara (2024). Unveiling the Shadows: A Qualitative Exploration of Barriers to Rooftop Solar PV Adoption in Residential Sectors.

3. Prajyoti Niketan College, Pudukad (2018). Evaluation of the Impact of IND AS 113 Fair Value Measurements in Financial Statements.

4. MES Asmabi College, Kodungallur (2015). Niche Banking: A Study on the Role of Small Finance Banks and Payment Banks in Financial Inclusion.

5. National Level Seminar on Global Market and the Emerging Trends in Financial Services, St. Aloysius College, Elthuruth (2012). Islamic Banking.

6. National Seminar on Emerging Trends in Banking and Finance, Mar Athanasius College, Kothamangalam (2012). Electronic Spot Exchange.

7. Seminar on Kudumbashree & Women Entrepreneurship, MES Asmabi College, Kodungallur (2012). Self-Help Group – Women Empowerment & Social Security.

  • Master Class on “SDG and Social Work” – Kumaraguru College of Liberal Arts and Science.
  • Session on “Sustainable Development Goals in Community Development” – Liberal Edge Minor Course, Kumaraguru College of Liberal Arts and Science.
  • Resource Person – “Foundations of Research” (2-day workshop) – Elijah Institute of Management, Thrissur.
  • Resource Person – “Foundations of Research” (one-day workshop) – Don Bosco College, Thrissur.

1. Business Research Methodology – FDP, GRD Institute of Management (Nov 17-22, 2023)​
2. An Academic’s Toolkit: 40+ AI Tools for Teaching & Research – Workshop, Lore & Ed Research Associates (Aug 19-26, 2023)​.
3. Hypothesis Formulation & Testing – Workshop, Bharata Mata College (March 28-29, 2023)​.
4. Sampling & Questionnaire Design: Quantitative & Qualitative – Workshop, Sree Sankara College, Kalady (March 7-10, 2023)​​.
5. Trends in Book and Journal Publishing – Workshop, Assumption College & Bishop Kurialacherry College (Aug 6-24, 2022)​.
6. Collecting Literature, Manuscript Preparation, and Publishing – Workshop, SIES College, Mumbai (March 21-28, 2022)​.
7. Literature Review: Narrative & Systematic – Workshop, NSS Hindu College, Changanacherry (May 6-14, 2022)​.
8. Structural Equation Modeling (SEM) – FDP, May 5-6, 2022​.
9. Marketing 5.0 – Leveraging Technology for Success – Two-day Online Boot Camp, Kumaraguru College of Technology (April 22-23, 2022).

  • Successfully completed various national and international online workshops on research methodology, business analytics, and academic writing.
  • Certified in AI Tools for Teaching & Research, Literature Review, Sampling & Questionnaire Design, and Hypothesis Formulation & Testing.

Academic & Research Leadership

  • Organizing Secretary – International Conference on Management and Applied Sciences (ICMAS-1).
  • Advisory Council Member – Bishop Mar James Pazhayattil Memorial SIMS Scholarship, Sahrdaya Institute of Management Studies.
  • Reviewer – Journal of Infrastructure, Policy, and Development.

Institutional & Student Engagement

  • Placement Cell Coordinator – Facilitated campus recruitment, organized job fairs, and
    conducted pre-placement training.
  • Class Tutor & Mentor – Guided students in academic progress, career planning, and
    research projects.
  • IQAC Member – Contributed to institutional quality assurance and accreditation processes.

Consultancy & Industry Collaborations

  • Management Consultant & HR Trainer – Xeoscript IT Solutions.
  • Market Research Consultant – Vodafone Oman.
  • Investment Consultant – TripHype Travel Management Company.